Do I need to know what I want to build?+
No. You can start with a question about AI, a business ambition or a process that is taking too much effort. We look at the situation together and decide what is worth exploring. You do not need a technical brief or a tool picked out.
Can I work with you just for advice?+
Yes. AI guidance is paid work in its own right. We can assess an opportunity, compare approaches or work through a decision without commissioning a website or automation. The initial conversation is free; any advisory work beyond that is scoped and priced before it begins.
Do you work with startups?+
Yes. I work with entrepreneurs building startups and running established businesses. You might be preparing to launch, choosing your first tools or rethinking how an existing team works. The starting point depends on your situation.
What happens first?+
Tell me a little about your business, what you are trying to achieve and what you are wondering about AI. We have an initial conversation to understand the situation and whether I can help. If there is a useful next step, I set out the scope, your involvement and the fee before we begin.
What if AI is not the right answer?+
Then I will say so. Keeping an existing process, simplifying the work or using ordinary software may be the better choice. We assess the likely benefit alongside the cost, effort, limitations and upkeep. A useful decision does not have to result in a new tool.
How small or large can the work be?+
We can start with a focused question, a website or a small automation. Where there is a broader opportunity, we can explore changes across connected processes or operations. The scope follows what your business needs, and larger changes are broken into stages we can test and review.
Does every workflow need AI?+
No. A useful workflow can combine ordinary automation, AI and human judgement. Each has a different job.
Fixed rules work well for moving data, applying formulas or sending reminders. AI can add value when the information varies, meaning and context matter, or the next step cannot be fully defined in advance.
- Make information usable. Interpret enquiries, documents, images or meeting transcripts; identify what someone needs, extract the relevant details and turn them into organised records.
- Apply business knowledge. Find relevant information in your documents, connect it to a particular request, check it against agreed criteria and flag gaps or inconsistencies.
- Support analysis and decisions. Group customer feedback, surface recurring problems, compare options and recommend a next step with reasons you can examine.
- Create and improve work. Develop proposals, responses, content or code using your context and constraints, then revise the result against feedback or defined checks.
- Coordinate work across tools. With the right connections and permissions, an AI agent can look up records, choose from allowed actions, carry them out and use the result to decide what to do next. That is useful when the route varies from case to case.
For example, an enquiry workflow could interpret a customer’s email, retrieve relevant service information, identify missing details and prepare a response. Ordinary automation can record the enquiry and schedule follow-up. Your team approves pricing, scope and any commitments.
I test the fit on real examples: does AI improve the quality, time or effort enough to justify its cost and upkeep? It needs relevant business context, reliable sources, clear permissions and checks. Tested, low-risk actions can run automatically; unclear cases and consequential decisions need a defined route to a person.
Do you still build websites and help with marketing?+
Yes. Websites, positioning, messaging and marketing remain part of what I can put into practice with you. Customer acquisition can include organic content and search, AI visibility and paid campaigns. We choose the work around the business opportunity, agree the budget and review the quality of the enquiries it brings.
What will you need from me?+
Your knowledge of the business, examples of the work and access to the relevant people and tools. We agree what information is appropriate to share, who makes decisions and how your team will review and use the result.
What do I own, and how does ongoing support work?+
Your website, custom workflows and campaign accounts stay with you, subject to any third-party licences identified in the proposal. I document the setup and help your team use it. Ongoing guidance, campaign management or technical support is agreed separately around what you need.
How are fees agreed?+
AI advisory and ongoing guidance are quoted to scope and can be purchased on their own. Website and workflow projects start at €1,500. Broader operational changes, marketing and support are scoped separately. The proposal sets out the purpose, work, fee, timing and your involvement. Ad spend, software subscriptions and hosting are separate from my fee.